Entryking is a nightlife app crafted to transform the event discovery and ticketing experience for users in India. Designed to be intuitive and user-centric, Entryking connects users with exclusive events, guest lists, and nightlife experiences tailored to their preferences. For event organizers, it offers robust management tools and seamless payment options.

As the UX Designer, I was responsible for user research, persona creation, information architecture, wireframing, prototyping, and usability testing. My objective was to create an engaging interface that would empower users to explore nightlife options effortlessly and increase user retention through a sleek and easy-to-navigate design.

People struggle to find up-to-date information on nightlife events and face long waits due to lack of guest list access. For venues, the hassle of managing tickets, payments, and customer profiles is often overwhelming, leading to operational inefficiencies.

Entryking offers a seamless platform for both users and venues. For users, it simplifies event discovery and access, letting them join guest lists, buy tickets, and stay informed about exclusive events. For venues, it provides a streamlined event management interface with QR code integration and fast payment settlements, reducing administrative burdens and enhancing customer satisfaction.

A young professional who loves exploring the nightlife, attends events frequently and seeks exclusive experiences.

A trend-conscious individual who wants early access to unique events and prioritizes avoiding long queues. 

A venue manager looking for efficient ways to promote events, manage guest lists, and ensure a balanced crowd. 

To create an efficient, user-centered design for EntryKing, we performed qualitative and quantitative user research, including interviews with nightlife enthusiasts, event organizers, and venue managers. Our findings revealed the following key pain points:

• Users struggle to find reliable, up-to-date information about events happening in their city.

• Exclusive access to events and guest lists is often unclear or unavailable.

• Event organizers need streamlined tools to manage guest lists and payments effectively.

• Users desire simplicity in discovering events and getting on guest lists.

• Venues need comprehensive tools to manage events and payments without technical hassles.

As a nightlife enthusiast, I want to easily find and attend the hottest events happening in my city, get on guest lists for exclusive parties, and purchase tickets, so that I can enjoy a seamless nightlife experience with friends.

Users can easily navigate the 'Events' section to find what’s happening in real-time. 

A quick, frictionless guest list registration provides fast access to exclusive events. 

Users secure their spot with just a few taps. 

Venues use QR code scanning for smooth and secure event entry.

The Entryking app was successfully launched with an average user satisfaction rating of 4.7/5. Early user feedback highlighted the app's intuitive navigation, visually engaging design, and seamless guest list functionality as standout features. Event venues appreciated the efficiency of the management tools, which saved them time and boosted customer satisfaction. 

In the first two months, with a subscription rate of 25%, exceeding the industry standard of 10%. 

Working on Entryking allowed me to address real user needs within the nightlife space and understand the intricacies of designing for a two-sided marketplace. Through user-centered design, I was able to create an experience that not only serves users looking for a memorable night out but also provides powerful tools for event organizers.